With the release date of her album quickly moving closer and
closer, JoJo has been teasing the music with little acapellas and lyrics on
snapchat and Instagram. Finally we get to hear one of the new songs in full
with the release of the titled track Mad Love.
Mad Love kind of made this all the better. As a fan of her
as a singer and performer, JoJo has really lost me with the music for this era.
The TRINGLE felt flat and a grab for public interest (with her mixtape having
much better offerings (even giving not using a track that went to a K pop idol,
and it sounding way better than what she released). When Fuck Apologies came
out, it seemed like a move in a better direction, but still not completely
hooking me.
Mad Love is a much stronger effort for the singer. What I
think has been lost on me is the musical production. All generic and very
vanilla. While Mad Love takes inspiration from the 50’s and doo wop (a very
much used era for retro inspired music), it stands out among her other songs so
far. Couple that with JoJo’s consistently impassionate delivery (although she
might be a little to brazen for such a period piece kind of song), Mad Love
hooks me in the way I have been wishing JoJo would since last year.
Mad Love will be released October 14, with Presales happening now. Mad Love the song is available on iTunes.
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